This meeting of the LOMAP Marketing Group took place Monday, September 20, 2010 @ 12 pm.
This meeting featured Alan Klevan, of Klevan & Klevan LLP, in Wellesley. Alan is the winner of the ABA General Practice, Solo and Small Firm Division’s 2009 Solo and Small Firm Trainer Award. Alan writes on law practice management topics and offers practice management consulting through Law Practice Strategies.
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“Becoming a Purple Cow”
Alan will address with us the principle of uniqueness in law firm marketing. He’ll tell you how you can become a purple cow, what you can do as the purple cow and whether or not purple cows give purple milk.
Alan’s presentation will be based, in part, on Seth Godin‘s book, “Purple Cow“. Following the meeting, we will be giving away a copy of “Purple Cow” at the LOMAP Marketing Google Group, based on a trivia question of my devising. So, watch out for that, too.
