Donna Seyle is an attorney, blogger and founder of Law Practice Strategy, an information center dedicated to the future of law practice and legal technology, and focused on the needs of solos and small firms. She blogs for Lawyerist, Small Firm Innovation and Attorney at Work. Donna is a member of the Executive Committee of the State Bar of California’s Law Practice Management & Technology Section, where she chairs The Bottom Line subcommittee, which produces the section’s bi-monthly ezine. Donna is also a member of the American Bar Association Law Practice Management Section‘s eLawyering Task Force Leadership Committee, where she works with virtual law practice thought leaders on innovative uses of cloud technology for solos and small firms, and to improve access to justice.
Whether your business model is strictly virtual, or a hybrid virtual-traditional practice, you need to attract clients to make money. You’ve made smart investments in the right kinds of technology to help you to build a sustainable law practice; but, to make those investments pay off, you’ve got to get the right kinds of clients to use your services. This webinar will examine the types of potential clients who are seeking virtual services, and how to reach them. Like any business, a virtual law practice needs to be marketed to a target audience. If your virtual practice is all set up, and ready to go, and you’re waiting for all of those online clients to start registering for your services . . . they will–but only if they can find you. Following this webinar, you’ll know better how to get found.
