The Massachusetts LOMAP/North Carolina Bar Association Marketing Group kicked off its 2011-2012 monthly webinar sessions with noted advocate for and chronicler of solo and small firm success, Carolyn Elefant. This meeting took place on September 27, 2011, at 12pm.
Carolyn is the author of the classic treatise “Solo By Choice: How to Be the Lawyer You Always Wanted to Be”. She is also the co-author (with Nicole Black) of “Social Media for Lawyers: The Next Frontier”. She blogs at MyShingle; and, in addition to offering her experience and assistance to solo and small firm attorneys, manages her own practice. For Carolyn’s history in her own words, visit her bio page at MyShingle.
Rather than address the same old, hackneyed topics in the generic legal marketing holster (network; have a web presence; send newsletters), Carolyn’s presentation focuses on why certain marketing techniques matter, so that you can prioritize the most effective ones for your practice. In running down the numbers, some surprising, Carolyn’s dynamic presentation clearly illustrates the reasons why the most successful marketing options work, and can work for you, too.
