This meeting of the LOMAP Marketing Group took place Friday, October 22, 2010 at 12 pm.
This meeting featured Lee Rosen, principal of Rosen Law Firm, in North Carolina. Lee is the 2010 winner of the ABA’s James I. Keane Award for Excellence in e-Lawyering. Lee writes on law practice management topics through his Divorce Discourse blog.
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“Two Stories That Will Get You Great Clients”
When someone is looking for a lawyer, they’re looking for something more than just a lawyer. They’re looking for someone who knows what they’re going through, someone who understands what has happened, someone who has been through it all before. That’s why you’ve got to be equipped to tell prospective clients two stories–first, their own story, and second, your story. You want them to feel like you’ve been a fly on the wall of their life, and that you’ve lived the life that perfectly prepares you for solving the problem they face–the problem you so well understand.
