Get tips and tricks to tap into your market’s decision-making defaults and increase traction from Linda Pepe with this 23-minute installment of Webinars for Busy Lawyers.
People are inundated with so much information every day that it is getting harder and harder to reach them. How can you break through the clutter to get noticed by clients, and more importantly how can you encourage them to reach out?
Scientific research has shown that we have developed instinctive behaviors to help us make decisions, and that these decisions can often be prompted.
In this webinar you’ll learn how to leverage the power of behavioral science in your legal marketing to help increase engagement and response rates.
Linda Pepe is a legal marketing expert with a results-driven focus. As Director of Marketing at Mintz Levin she launched a new brand and website, created their social media presence and developed their marketing analytics program. At Greenberg Traurig she built the creative services team from the ground up, creating and implementing the firm’s visual brand. And as Director of Business Development at Murtha Cullina she developed their thought leadership initiative. Linda began her career in the advertising industry, creating results-oriented print and broadcast while working as Senior Art Director at one of the top agencies in New England. Linda has been a frequent speaker on social media and content marketing at conferences around the country. She and her teams have won more than 40 awards for results and creativity, and she was recognized by the Massachusetts Bar Association and Massachusetts Lawyers Weekly with their “Excellence in the Law: Excellence in Marketing Award.”