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Group Psychology: Focus Groups Can Help Attorneys to Launch Marketing Projects

This week’s Massachusetts Bar Association Lawyers E-JournalLaw Practice Management Section Featured Practice Tip comes from LOMAP. In this week’s tip, we’re focusing on a general business technique that is potentially useful for lawyers seeking to vet their marketing ideas.

Read the Tip here.

This post was inspired by David Rosen, a Boston estate planning attorney, who had, what I thought, was the brilliant idea to engage a focus group respecting his designing a marketing presentation.