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#LHLM Highlights from Super Marketing IV: Building Relationships to Build Business

Super Marketing Header Image 3June 5th marked MassLOMAP’s fourth annual Super Marketing Conference in Boston.  Marketing experts traveled across the continent to provide their knowledge on marketing trends, ethical use of social media, importance of customer service, search engine optimization, analyzing return on investment, branding techniques, networking best practices, and much much more.  To view the speaker’s presentations and materials, visit Suffolk University Law School’s Blackboard site (Username: ALS-Super14; Password: Suffolk12).
While the conference was in session, attendees in-person and on the web shared their own views and summaries of the conference, all using a popular web marketing tool you may have heard of: Twitter.  Here are a few tweet highlights from the day via #LHLM (Lunch Hour Legal Marketing).
@LegalTalkNet – “When you are slow to your respond to your clients, marketing efforts won’t matter”, said @AdamCamras. #lhlm
@JoanHFeldman – @GyiTsakalakis: “Get rid of the word ‘marketing”’ when thinking of social media.” Think relationships. #LHLM
@Joyce_Brafford – Customers require empathy. Even from lawyers. Don’t lecture- listen and respond appropriately to your clients to earn their business #LHLM
@FindLaw – Law firms tend to over invest in SEO but should spend more time on other channels like social media says FindLaw VP Jim Schonrock #LHLM
@heatherkjackson – “Lawyers- don’t put books in your headshot!” @leighmcm @ConradSaam @gyitsakalakis #lhlm #greatadvice pic.twitter.com/b8Cr9qo1Fn
@SoloPracticeU – Anywhere from 30-50% of local searches are done on mobile-Site must be optimized for mobile. Maybe more important than desktop #LHLM @nhbar
@SofiaLingosEsq – “Stop thinking about marketing and start looking through the lens of reputations and relationships” @gyitsakalakis @MassLOMAP #LHLM
@MatthewYospin – Great tips fr @gyitsakalakis #LHLM ‘Be client-centric: motivate action; get & impress clients; earn meaningful attn’ pic.twitter.com/5xJB26RLQ2
@johncass – My blog post on the TripAdvisor presentation at #LHLM http://bit.ly/1hC936D
@jaredcorreia – .@ConstantContact’s @heatherkjackson recommends @PicMonkeyApp + @WordSwagApp for applying images to your content. #LHLM
@tylerward – #LHLM HARO=Help A Reporter Out – be willing to talk to press. Sign up on site. @nhbar
@lawducate – Good content trumps more content any day. #LHLM
@HeidiAlexander – Reviews matter. Top sites for reviews – 1) Google, 2) Avvo, 3) Yelp says @conradsaam #LHLM
@fromWestHill – Delivering a Cloud Experience @jack_newton @goclio “it’s not just what you sell but how you sell it.” #lhlm