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More Than A Sales Pitch: Legal Marketing As A Client Development + Risk Management Tool [Webinar]

More than a Sales Pitch: Legal Marketing as a Client Development + Risk Management Tool [Webinar]

Get the basics on legal marketing and the keys to using it for better client selection from Hong Dao, Esq. with this 32-minute installment of Webinars for Busy Lawyers.

Legal marketing isn’t just about sales.

Join Hong Dao, Esq., for a discussion about how the client development process in legal marketing works. You will learn about market analysis, lead generation, client conversation, and tools and strategies to effectively market your practice.

This webinar will also share how effective marketing can be a risk management tool that can help lawyers screen clients and cases to avoid taking on those risky ones. Avoiding problematic clients removes significant stress from law practice and can be key to finding balance in our challenging profession.

 

Download Presentation Slides Here

Supplemental Materials from the Oregon State Bar Professional Liability Fund:

 

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About the Expert

Hong Dao, Esq. Practice Management Attorney Oregon State Bar PLF

Hong Dao is a Practice Management Attorney at the Oregon State Bar Professional Liability Fund (PLF). She provides confidential practice management assistance to attorneys to reduce their risk of malpractice claims, enhance their enjoyment of practicing law, and improve their client relationships through clear communication and efficient delivery of legal services.

Before joining the PLF in 2014, Ms. Dao worked as a staff attorney at the Oregon Law Center, representing, advising, and advocating for clients in employment, housing and consumer law matters, and presenting community education programs. Prior to that, she worked as a contractor with the Criminal Division of the U.S. Attorney’s Office.  She has also served as adjunct instructor of business law at Portland Community College.