Get the latest insight from legal industry experts on the keys to law firm marketing -- from the fundamentals to emerging trends. Whether for better or worse, the pandemic has impacted most law firm business development. Some practice areas…
Online reviews are important to marketing, and as a lawyer, you have ethical limitations to operate within as you consider how to source positive reviews and respond to negative ones. NINETY-FIVE percent of consumers relied on online reviews to…
Connections are key to getting hired whether for direct client work or full-time employment -- and you gain the most traction from them with strategic networking. This post is the third and final in a Client Development Series: Part 1:…
Connecting with your legal clients along their journey is critical to business development. This post is the second in a 3-Part Client Development Series: Part 1: Marketing Research Plans for Solo and Small Firm Lawyers Part 3: Developing Your Network:…
Marketing research is critical to determining whether your law practice plans are sustainable. This post is the first in a 3-Part Client Development Series. Part 2: Attracting Business through the Legal Customer Journey Part 3: Developing Your Network: Strategic Networking…
To attract the right clients, you need to understand their needs and preferences. Creating client personas for your target clients will help you connect better to develop business. Get started with these 3 steps. We thank the team at Lawyerist.com…
Increased opportunities to form new connections can be overwhelming, whether it's the holiday season or conference season. Focus your efforts with these five simple steps. Whether you feel dread or excitement as you anticipate traditional networking opportunities, your career success…
November 2 is Love Your Lawyer Day! Celebrate by developing the communication skills you need to create the trust you need for a healthier life and law practice. Lawyers are in the business of selling their ideas. They sell prospective…