Find out how to use storytelling to attract better clients from Amina Moreau with this installment of Webinars for Busy Lawyers.
Many of us are selling ourselves “wrong.” We’re attracting clients we don’t love, cases we aren’t passionate about, and growing a practice that deviates more and more from our values. Life is just too short to be unhappy at work — especially when you’ve taken the leap to start your own firm. After all, it’s yours, so shouldn’t you get to build it to your liking?
As behavioral economist Dan Ariely puts it, humans are “predictably irrational”. As a lawyer, you’ve been trained on the “reasonable person” standard — which isn’t necessarily helpful when it comes to developing business for your solo or small law practice. Story appeals to how our brains really function.
During this webinar, you’ll find out how you can use the principles of storytelling to re-shape your practice’s messaging. By telling your story better, you’ll find yourself attracting more of the work you find truly fulfilling.
Amina Moreau has found work-life balance. That’s probably the most important thing you need to know from her bio. She’s built multiple businesses from scratch, and while she’s certainly felt the pain of anxiety-ridden sleepless nights, that’s in the past. The way out? Telling her own story better. Co-founder of 5-time Emmy Award winning Stillmotion and Sway Storytelling, Amina tapped into her psychology and storytelling backgrounds to market herself in a way that attracts only her favorite types of clients. And now she helps other entrepreneurs do the same.